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A Website for CSF

Telling Our Story to the World — Built & Managed by Lovelace

1
Unified Brand
50s
To Understand Us
Aug
Go-Live
🇰🇪 Complementary Schools Foundation Kenya · 🇬🇧 The Children's Education Foundation

Presented by Mulili · July 2026

02
Housekeeping First

Proper @csfkenya.com Emails

One professional identity for Caiden & Isabelle

Right now, reports and correspondence go out from personal / custom email addresses. As CSF grows and talks to donors, partners, and government, that looks fragmented and is hard to trace.
  • 📧 Set up caiden.hibbert@csfkenya.com and isabelle.hibbert@csfkenya.com on the CSF Google Workspace
  • ✅ Stop using personal / custom emails for reports and official correspondence going forward
  • 🔗 Everything ties back to one professional domain — cleaner for donors, partners, and audits
  • 🗂️ Emails flow through Lovelace's existing email pipeline — action items, OCR, and reminders work automatically
Also — Get Caiden Onto Lovelace

🤖 Enroll Caiden in the Lovelace Telegram bot so he has direct access alongside the rest of the team — field notes, KPIs, school directory, and the tools everyone else already uses.

Small step, big payoff: a single, trustworthy identity for CSF before we put our name in front of the world.
03
The Case

Why CSF Needs a Website

Two organizations, one mission — time to merge

🇰🇪 CSF KenyaComplementary Schools Foundation — the operation on the ground in Nairobi's informal settlements
🇬🇧 The Children's Education FoundationUK partner & registered charity (No. 1207489) at childrenseducationfoundation.com
Both organizations share the same mission — empowering complementary schools to become financially viable and deliver quality education. Yet the story is split across two identities and, effectively, one thin Wix page.
The Opportunity
  • 🔗 Merge both into one home — a single, credible brand donors can trust
  • 🏆 Showcase real proof: Elite Heritage grew from ~400 to ~1,200 pupils in under 3 years
  • 🌐 A proper website is the front door — where donors, partners, and governments first meet CSF
04
Design Principle

Understood in 50 Seconds or Less

Catchy, visual, and ruthlessly simple

People today don't read walls of text. If a visitor can't grasp who CSF is and why it matters within ~50 seconds, they leave. Attention is the scarcest currency online.
  • 🖼️ Show, don't tell — strong photos of real schools and children (safely) over long paragraphs
  • ⚡ Instant clarity — mission, impact, and a single call-to-action visible immediately
  • 📊 Proof at a glance — a few bold numbers (enrolment growth, schools reached, cost savings)
  • 📱 Mobile-first — most donors will visit from a phone; it must feel effortless there
50s
To "Get It"
1
Clear Action
3-5
Bold Numbers
The goal: a visitor lands, feels the mission, sees the proof, and knows exactly how to help — fast.
05
Reach

Social Media & the Story

Where donors see the work happening

A website is the front door — but social media is where the relationship grows. Potential donors want to see CSF in action, week after week.

📘 Facebook Posts & PhotosThe main channel — regular posts and photo albums showing real progress at real schools
📸 Proof of ImpactNew classrooms, solar installs, water tanks, teacher training — donors see exactly what their money does
🔄 ConsistencyA steady rhythm of updates keeps CSF visible and top-of-mind for supporters
🔗 Website ↔ SocialPosts drive people to the site; the site points to the social feed — one loop
Donors give to momentum. Seeing a living, active program — not a static page — is what turns interest into support.
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The Engine

Lovelace Builds & Maintains It

Website + social media — with human approval

Lovelace (the AI) will handle both the creation and ongoing maintenance of the website and the social media page — writing content, designing layouts, and drafting posts.

Nothing Goes Live Without a Human

✅ An Approve button for both Caiden and Isabelle. They approve the content and style of the website, and they approve every piece of social media content before it publishes.

🤖 AI Does the Heavy LiftingDrafting copy, designing pages, preparing posts and photo selections
👤 Humans Stay in ControlCaiden & Isabelle review and approve — the AI never publishes on its own
Zero extra workload for the team, full editorial control retained. The AI proposes; Caiden & Isabelle dispose.
07
Safeguarding

Automated Content Safety

Protecting children — and CSF — from legal risk

Sharing images of children carries real legal and safeguarding risk. A single mishandled photo could expose CSF to lawsuits and reputational damage. This cannot be left to chance.
The AI Coordinates the Safeguards
  • 🙈 No children's faces visible — the AI automatically detects and blurs or rejects any image where a child's face is identifiable
  • ✅ Only school-approved content — we publish only what the schools have explicitly agreed to share
  • 🛡️ Automated pre-check before anything reaches the human approval step — a first line of defense
  • ⚖️ Lawsuit prevention by design — the safe default is to not publish when in doubt
The AI coordinates all of this automatically — so safeguarding is built into the pipeline, not bolted on after.
08
Rollout · Step 1

The Development Lifecycle

Starting end of July — two designs to choose from

End of July — Kickoff

🚀 The AI sends two live links — one designed around Caiden's preferences, one around Isabelle's — each with a different style and content approach, for them to explore and approve.

🔗 Link A — Caiden's DirectionOne distinct visual style and content structure to react to
🔗 Link B — Isabelle's DirectionA different look and feel — so we compare real options, not mockups
Real, working websites — not slides or sketches. You experience each option exactly as a visitor would.
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Rollout · Step 2

Weekly Approve / Disapprove

Every week through the end of August

End of July
Two starting designs go live for review.
Weekly · August
Each week Caiden & Isabelle approve or disapprove a particular style or piece of content. The AI iterates on the feedback and sends the next version.
Through End of August
Styles converge toward the one you love most — refined week by week from real reactions.
A tight feedback loop: no big-bang reveal, no guesswork. You steer the direction one approval at a time.
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Rollout · Step 3

End of August — Go Live

The chosen design ships, the AI takes over

The Winner Goes Live

🎉 At the end of August, the style and content you love most goes live as the official CSF website.

  • 🤖 From then on, Lovelace manages everything — content updates, new impact stories, and the social media page
  • ✅ Caiden & Isabelle keep the approval button — the AI still never publishes unreviewed
  • 🔄 The site stays alive and current without adding to anyone's workload
Build it once, together — then let the AI keep it fresh, forever.
11
Big Decision

The Donation Page

How donors & investors reach out to CSF

Today the UK site accepts bank transfer only. That works, but it's a high-friction dead-end — no story, no urgency, no way to share. This is where we can make the biggest difference.

Two Approaches

💛 GoFundMe-Style (Campaign-Driven)The AI boosts CSF content on social media geared toward donations — live progress bars, specific campaigns ("solar for School X"), and easy one-tap giving & sharing
🏦 Traditional (Direct / Institutional)Clean donate page, bank transfer + card, Gift Aid for UK donors, tailored to larger institutional & recurring donors
GoFundMe-Style — Pros & Cons
  • ✅ Pros: emotional & shareable, viral reach, real-time momentum, great for many small donors, AI can amplify continuously
  • ⚠️ Cons: platform fees, needs a constant content stream, can feel "charity-appeal-y" to large institutional donors, safeguarding pressure on every shared image
💬 Question for the room: Do we want the GoFundMe-style approach — where the agent actively boosts donation-focused content on social — or a traditional donor page, or a hybrid of both?
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Getting Started

Lovelace Has Already Started

Inspired by the UK site's minimalism

Analysis Complete

🔍 Lovelace has already analysed childrenseducationfoundation.com and loves its minimalistic nature — clean, focused, and free of clutter. It's the right foundation to build on.

  • 🎨 Keep the minimalist DNA — but make it faster, more visual, and mobile-first
  • 🔗 Merge CSF Kenya 🇰🇪 and The Children's Education Foundation 🇬🇧 into one brand
  • 🚀 Work starts straight away — first two designs by end of July
✅ Minimalism, clarity, and impact — a website worthy of the work CSF does every day.
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Any Questions?

"One brand, one story — understood in 50 seconds, managed forever by Lovelace."

  • 📧 Emails & access sorted for Caiden & Isabelle
  • 🌍 Two designs by end of July · go-live end of August
  • 🛡️ Safeguarding automated · approval always human
  • 💛 Donation strategy — your call to make

Let's build it 🚀